Overview

This is a guidance document to help use case communities measure their work against the OA strategic outcomes. The benefit of this is to aggregate impact more simply, widely, confidently and consistently. With the MEL framework below, we are implementing a consistent approach to demonstrating impact across OA.

As part of the initiative’s commitment to open working, use case communities are encouraged to publish the provided template openly, and provide regular updates on progress via the Adoption and Engagement Forum at each of the agreed monitoring milestones (Step 3) and on completion of the project (Step 4).

Use case MEL steps: One - define SMART objectives. Two - define measurable KPIs. Three - measure use case delivery. Four - share learning. These steps are designed against the OA outcomes: One - The sport and physical activity sector is serviced by a truly independent initiative capable of meeting the needs of industry, policy and society. Two - OpenActive becomes integral national data infrastructure that is responsibly maintained and governed. Three - Reduce inequalities to entry in the sport and physical activity sector to improve the population’s health and wellbeing, including those historically under-serviced in the sector.
MEL framework

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